Meridian Studio
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Work

Three projects, told properly.

We publish very little. What is here is written the way we would talk you through it in the room — what the problem actually was, what we did about it, and what changed afterwards. Where a project is missing, it is usually because the client would rather it were.

Blind-debossed identity collateral for an investment firm — a charcoal folder, cream letterhead and two card stacks arranged on a bone surface

Halden Capital

Engagement
Brand Sprint
Disciplines
Positioning · Identity
Year
2025
Close detail of a stack of blank charcoal cover stock, edges slightly fanned and lit from the side against a bone surface

Repositioning a quiet fund for a louder market

The brief

Halden had compounded quietly for nineteen years and had never really needed to explain itself. A first institutional raise meant it suddenly did — to people who had never heard the name, reading forty other decks the same week.

What we did

Two days of interviews with the partners, then a Brand Sprint to find the one sentence the firm could stand behind without flinching. The identity followed, and only because that sentence needed somewhere to live: a wordmark in the house serif, a blind deboss on everything printed, and a document system the analysts could run without asking us.

What changed

The raise closed. More usefully, the partners now open meetings with the same sentence — which is the part that outlasts any wordmark.

We came for a logo and left with an argument. The logo turned out to be the easy half.

Partner, Halden Capital
Four design system specification sheets pinned in a row to a warm studio wall, showing type scales and colour swatches

Ardent Health

Engagement
Digital Experience Design
Disciplines
Design system · Digital
Year
2025
Overhead detail of a printed component sheet — a grid of interface tiles beside a row of muted colour swatch chips

One system for a company that had eleven

The brief

Four acquisitions in three years had left Ardent with eleven front-end codebases, nine blues, and a patient portal that looked like a different company on every screen. The team knew all of this. What they did not have was a route out that did not stop the roadmap for a year.

What we did

We audited every surface, found the twenty-two components that covered most of the product, and built those properly — documented, tokenised, and handed over as a library their own engineers owned from the first week. Everything left over was sequenced into the roadmap rather than around it.

What changed

Ardent ships new patient-facing screens in days instead of sprints, and the design team spends its time on the hard questions rather than arbitrating between shades of blue.

The audit was uncomfortable and completely correct. Nobody had put the whole thing on one wall before.

Head of Product, Ardent Health
Launch identity collateral — a blank bone booklet, a stack of cream cards and a folded sheet on a stone-grey surface, crossed by one diagonal shaft of daylight

Fieldnote

Engagement
Brand Sprint · Digital Experience Design
Disciplines
Identity · Digital experience
Year
2024
Overhead detail of five blank matte cream cards fanned in a shallow arc on a flat linen surface

A launch identity built to survive the roadmap

The brief

Fieldnote was six people and a beta, launching into a category where every competitor had raised more. They needed to look like the considered choice without pretending to be larger than they were.

What we did

A Brand Sprint to settle the position, then an identity built deliberately light: one typeface, a tight palette, and a set of layout rules the founders could run themselves. The marketing site followed in WordPress, as components their own developer extends.

What changed

Two years and one Series A later the identity has not been redrawn. Fieldnote has added eleven pages and a documentation site without calling us, which was the entire point.

We have never once had to ask what the brand would do. That is the whole value of it.

Co-founder, Fieldnote

Elsewhere

Work we have not written up.

Not every engagement becomes a case study. Some are held under NDA, some are quiet retainers, and some simply did their job without leaving a story behind.

  • Cardan Partners Positioning 2025
  • Ostley & Vane Identity 2025
  • Pallas Bio Design system 2024
  • The Hallow Trust Identity · Digital 2024
  • Merrow Analytics Digital experience 2024
  • Byrne Cooper Ongoing retainer 2023 —

Start here

Bring us the problem you can’t quite name yet.

A Discovery Session is ninety minutes with both founders. We work through what you’re actually trying to build, and you leave with a written point of view you can use whether or not we work together.

  • A written point of view on your positioning
  • The two or three decisions that actually matter
  • An honest read on whether we are the right studio
Book a Discovery Session

90 minutes · Paid · Remote or in studio