Approach
Every engagement runs through the same four phases, whatever its size. A two-week sprint and a year-long retainer differ in scale, not in shape. What follows is what we will actually do, in what order, and what you will be holding at the end of each part.
90 min – 2 weeks
Every engagement starts with a Discovery Session. You describe the problem in your words; we say it back in ours until the description is one we both recognise. Most of this phase is listening — to you, to your team, and to the decks, analytics and sales calls that tend to disagree with each other.
You leave with
A written statement of the problem, agreed before any design work begins.
1–2 weeks
Positioning, audience and proof get resolved here — which makes this the least comfortable phase, because it is the one where things are ruled out. Nothing is drawn yet. If the argument is wrong, drawing it beautifully only makes it more expensive to change.
You leave with
A position you can defend, and a written rationale for why the alternatives were set aside.
2–8 weeks
Only now does anything get drawn. The work is built outward from the position rather than toward a moodboard, which is why direction tends to settle in one review instead of three rounds of options nobody can choose between.
You leave with
The work itself, and a system it belongs to.
1 week, then on call
The engagement ends when your team can run the work without us. That is a real test, not a formality — so handover is a phase with its own week, not a folder sent on the last afternoon.
You leave with
Everything, including the reasoning.
What we need from you
Engagements that go wrong go wrong on the client side more often than the studio side, and almost always for the same four reasons. None of them is budget. We would rather say so now than discover it in week five.
Someone who can say yes, and mean it, in the review itself. Work that has to be relayed to an absent approver loses a week each time and arrives back softened.
The analytics, the churn, the objections your sales team hears and would rather not put in a deck. We have never once been shocked by it, and it is usually where the actual problem is.
Roughly three hours a week from two or three people. Less than that and the timeline stretches — the scope does not shrink, which is the more expensive outcome.
We will occasionally tell you that what you asked for is not what you need. That conversation is not friction around the service. It is the service.
Operating rhythm
The phases describe the shape of an engagement. This is the part nobody puts in a proposal — the working facts you would otherwise find out in week three.
Both founders, on every engagement, from the first call to the last. There is no account layer between you and the people doing the work, and nothing is handed down to a junior once the contract is signed.
One working review a week, forty-five minutes, the same slot each time. Written notes follow within a day so decisions are recorded rather than remembered.
We bring a recommendation, not a menu of options for you to arbitrate. You can overrule it — and we will tell you plainly if we think you are wrong before we go and do it well anyway.
Two engagements at a time, never more. That is the whole reason the calendar looks the way it does, and the reason your week does not get absorbed by somebody else’s deadline.
Remote by default, because it is faster and you are not paying for travel. In the studio or at your office when the session genuinely earns the day.
Unlimited within a phase and none after it closes. Phases close by agreement, not by date, so nothing is ever declared finished over your objection.
Start here
A Discovery Session is ninety minutes with both founders. We work through what you’re actually trying to build, and you leave with a written point of view you can use whether or not we work together.
90 minutes · Paid · Remote or in studio